Cardno is supporting management of the EU Gateway | Business Avenues Programme, which is building on 25 years of successful experience to help European companies form long-lasting business collaborations in Asia.
Between 2016 and 2020, the Programme will facilitate 56 business missions to Korea, South East Asia (Singapore, Indonesia, Malaysia, the Philippines, Thailand and Vietnam), China and Japan. These missions effectively give participating companies from the EU ‘entry tickets’ to markets that have a challenging business culture or regulatory constraints. Through the Programme, up to 2,700 selected European companies will benefit from coaching, customised services and pre-arranged business meetings in a diversity of sectors.
Cardno plays a crucial role in providing customised market intelligence to the companies participating in the program, which they can use to acquire further information about their target market and subsector.
These sectors include green energy technologies, environment and water technologies, clean technologies, healthcare and medical technologies, construction and building technologies, information and communication technologies, contemporary European design, organic food and beverage, and railway technologies and services.
Having overseen the Central Management Unit (CMU) in the previous editions of the Programme (2008 to 2015), Cardno is now providing the CMU for the current implementation of the Programme.
Our team is providing Programme-wide standard operating procedures, coordination and monitoring, public relations, branding and communication, central data management, market studies in Asia and European sector studies, designing feedback mechanisms, analysis of data and results, and the assessment of EU companies, as well as management support to the Programme.
The Programme started planning its operations for Korea and South East Asia in January 2016, for China in March 2016 and for Japan in October 2016. Already in its first year, the Programme implemented four business missions, and increased to 11 business missions in 2017, for a total of 15 business missions implemented during the first two years of the Programme.
For all 2016-2017 business missions, the vast majority (86 per cent) of respondents of a post mission questionnaire indicated they were either satisfied or very satisfied with the Programme. The country in which respondents were most satisfied was Korea (98 per cent) followed closely by Japan (97 per cent).
A survey conducted for the first five business missions indicated that 48 per cent of the participating companies concluded sales, signed a contract or expect to do so. The most performing target market is South East Asia with 65 per cent of companies which concluded sales, signed a contract or expect to do so, and the leading sector is Environment & Water Technologies with 67 per cent of companies. For all business missions in 2016 and 2017, participants reported having created a total of 688 new jobs since participating in the business mission.