The Value Girls Program

Location: Nyanza; Kenya; Africa

Cardno economically empowered young women in Kenya by helping them establish and manage their own small businesses in poultry and agriculture.
The Value Girls Program, a four-year project co-funded by Nike Foundation and USAID through the Global Development Alliance, offered young women access to high-growth value chains, which:
  • Improved girls’ safety and security by opening doors to alternative livelihood options
  • Increased girls’ incomes by providing them with the tools to establish and maintain their own small business enterprises
  • Created opportunities for young women to act as business mentors to younger girls, laying the foundation for continued development impact, following project close-out.
In collaboration with local authorities around Lake Victoria, the programme directly benefited more than 2,400 young women by helping them to establish small businesses in the poultry and vegetable production sectors. By the end of the program, participants’ incomes had increased by an average of 51 per cent.

The program provided business and financial management training on topics such as savings, business planning, record keeping and marketing. It helped raise girls’ profiles within their communities, improving their confidence and self-image, protecting their assets and leading to mentorship opportunities. This all contributes to what the Nike Foundation has termed, "The Girl Effect".

To view a video on the Value Girls Program, please click here.